ITC's Wills Lifestyle taps Franchise India to expand store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle has partnered with Franchise India Brands to grow its retail footprint PAN India via franchising, spanning its Classic, Sport and Clublife sub-brands. The tie-up targets both metros and Tier 2 markets.
ITC's Wills Lifestyle apparel brand ties up with Franchise India to expand its store network PAN India via franchising, targeting metros and Tier 2 cities across its Classic, Sport, and Clublife sub-brands.
Why this matters
Confirms ITC's Wills Lifestyle push into franchise-led growth, echoing recent signals on its pan-India store network expansion with Franchise India across metros and Tier 2 cities.
Retail-brand signals accelerating at +283300% QoQ.