ITC's Wills Lifestyle taps Franchise India to expand store network pan-India

ITC's apparel brand Wills Lifestyle partners with Franchise India Brands to grow its retail footprint via the franchise route, targeting metros and Tier 2 cities. The push spans its Classic, Sport and Clublife sub-brands.

— Filed Sat, 4 Jul, 2026, 14:49 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel brand partners with Franchise India Brands to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport and Clublife sub-brands.

Why this matters

Continues Wills Lifestyle's franchise-led expansion drive, following prior moves to widen its retail footprint and store network across metros and Tier 2 cities via Franchise India.

Retail-brand activity steady with 2,455 signals in the last 90 days.