ITC's Wills Lifestyle taps Franchise India to expand store network across metros and Tier 2 cities

ITC's apparel chain Wills Lifestyle has partnered with Franchise India Brands to grow its footprint pan-India via the franchise route, spanning its Wills Classic, Wills Sport and Wills Clublife sub-brands.

— Filed Fri, 3 Jul, 2026, 09:18 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel chain has partnered with Franchise India Brands to expand its store network pan-India through the franchise route, targeting metros and Tier 2 cities across its three sub-brands.

Why this matters

The move reinforces Wills Lifestyle's franchise-led growth push, echoing prior signals on widening its store network across metros and Tier 2 cities and expanding its premium apparel footprint.

retail-brand activity is steady with 2374 signals over the past 90 days.

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