ITC's Wills Lifestyle taps Franchise India to expand store network across metros and Tier 2 cities

ITC's Wills Lifestyle has partnered with Franchise India Brands to grow its fashion apparel retail footprint via the franchise route, targeting metros and Tier 2 cities. The push spans its three sub-brands: Wills Classic, Wills Sport, and Wills Clublife.

— Filed Sun, 12 Jul, 2026, 05:47 IST · Source Financial Express · BrandWagon · Updated

ITC Wills Lifestyle partners with Franchise India Brands to expand its fashion apparel store network across India via the franchise route, targeting metros and Tier 2 cities with its three sub-brands: Classic, Sport, and Clublife.

Why this matters

Reinforces Wills Lifestyle's franchise-led expansion push, echoing recent signals about scaling its retail network with Franchise India across metros and Tier 2 cities.

Store-opening activity is steady with 961 signals in the last 90 days.