ITC's Wills Lifestyle taps Franchise India to expand store network pan-India
ITC's fashion brand Wills Lifestyle partners with Franchise India Brands to grow its retail footprint via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport and Clublife sub-brands.
ITC's Wills Lifestyle fashion brand ties up with Franchise India Brands to expand its store network pan-India via the franchise route, targeting Metros and Tier 2 cities across its Classic, Sport, and Clublife sub-brands.
Why this matters
Reinforces Wills Lifestyle's franchise-led push, echoing prior signals on growing its store network across metros and Tier 2 cities. The tie-up with Franchise India signals a structured pan-India retail scale-up for ITC's fashion brand.
Retail-brand activity holding steady with 2,306 signals over the past 90 days.