ITC's Wills Lifestyle taps Franchise India to expand store network across metros and Tier 2 cities
ITC's fashion apparel brand Wills Lifestyle has partnered with Franchise India Brands to grow its retail footprint via the franchise route, targeting both metros and Tier 2 markets. The chain houses Wills Classic, Wills Sport and Wills Clublife lines.
ITC's Wills Lifestyle fashion apparel brand partners with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities. The chain houses Wills Classic, Wills Sport, and Wills Clublife lines.
Why this matters
Reinforces Wills Lifestyle's push to scale its pan-India store network through franchising, following its earlier tie-up with Franchise India to reach metros and Tier 2 cities.
Retail-brand activity holding steady with 2,537 signals over the past 90 days.