ITC's Wills Lifestyle taps Franchise India to expand store network pan-India

ITC has tied up with Franchise India Brands to scale its Wills Lifestyle apparel footprint via the franchise route, targeting metros and Tier 2 cities across its three sub-brands—Wills Classic, Wills Sport and Wills Clublife.

— Filed Mon, 13 Jul, 2026, 05:32 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel brand ties up with Franchise India Brands to expand its store network pan-India via the franchise route, focusing on metros and Tier 2 cities across its three sub-brands.