ITC's Wills Lifestyle taps Franchise India to expand store network across metros and Tier 2 cities

ITC's apparel chain Wills Lifestyle has partnered with Franchise India Brands to scale its retail footprint via the franchise route, targeting both metros and Tier 2 markets across its Classic, Sport and Clublife lines.

— Filed Fri, 3 Jul, 2026, 19:19 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel chain has tied up with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities.

Why this matters

Continues Wills Lifestyle's franchise-led push, echoing prior signals on widening its apparel store network and building a pan-India footprint through Franchise India.

Retail-brand activity steady with 2,406 signals over the past 90 days.