ITC's Wills Lifestyle taps Franchise India to expand store network across metros and Tier 2 cities
ITC apparel brand Wills Lifestyle has partnered with Franchise India Brands to grow its retail footprint via the franchise route, targeting both metros and Tier 2 markets across its Wills Classic, Wills Sport and Wills Clublife lines.
ITC's Wills Lifestyle apparel brand has partnered with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities.
Why this matters
Reinforces Wills Lifestyle's franchise-led push, echoing prior signals on scaling its apparel network and widening store reach into Tier 2 cities alongside metros.
Retail-brand activity steady with 2,239 signals in the last 90 days.
Also reported by
- Financial Express · BrandWagon — 1h after first sighting