ITC's Wills Lifestyle taps Franchise India to expand retail footprint across metros and Tier 2 cities

ITC's apparel brand Wills Lifestyle partners with Franchise India Brands to grow its store network via the franchise route, targeting pan-India expansion for its three sub-brands — Wills Classic, Wills Sport and Wills Clublife.

— Filed Thu, 2 Jul, 2026, 05:33 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel brand partners with Franchise India to expand its store network across metros and Tier 2 cities via the franchise route, targeting pan-India growth for its three fashion sub-brands.