ITC's Wills Lifestyle taps Franchise India to expand premium apparel network across metros and Tier 2 cities
ITC partners with Franchise India Brands to scale its Wills Lifestyle store footprint via the franchise route, extending its three sub-brands—Wills Classic, Wills Sport and Wills Clublife—into metros and emerging Tier 2 markets.
ITC Wills Lifestyle partners with Franchise India Brands to expand its premium fashion apparel store network across India via the franchise route, targeting metros and Tier 2 cities with its three sub-brands.
Why this matters
Reinforces Wills Lifestyle's franchise-led push, echoing recent moves to widen its exclusive store network pan-India and across metros and Tier 2 cities via Franchise India Brands.
Store openings holding steady with 529 signals in the last 90 days.