ITC's Wills Lifestyle taps Franchise India to expand pan-India via franchise route

ITC has partnered with Franchise India Brands to grow the Wills Lifestyle apparel network across metros and Tier 2 cities using the franchise model, spanning Wills Classic, Wills Sport and Wills Clublife lines.

— Filed Fri, 10 Jul, 2026, 19:02 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel chain has tied up with Franchise India Brands to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities, housing brands Wills Classic, Wills Sport and Wills Clublife.