ITC's Wills Lifestyle taps Franchise India to expand apparel retail across metros and Tier 2 cities
Wills Lifestyle has partnered with Franchise India Brands to grow its fashion store network via the franchise route, extending reach beyond metros into Tier 2 markets. The push covers its formal, casual and party-wear sub-brands including Wills Classic, Wills Sport and Wills Clublife.
ITC Wills Lifestyle partners with Franchise India Brands to expand its fashion apparel store network across India via the franchise route, targeting metros and Tier 2 cities, spanning its formal, casual and party-wear sub-brands.
Why this matters
Continues Wills Lifestyle's franchise-led retail push, echoing recent moves to scale and widen its store network beyond metros into Tier 2 cities using the same Franchise India partnership.
Store-opening activity is steady with 1,173 signals over the past 90 days.