ITC's Wills Lifestyle taps Franchise India for pan-India store expansion

ITC's fashion apparel brand Wills Lifestyle has partnered with Franchise India to grow its retail network across metros and Tier 2 cities via the franchise route. The brand spans three lines: Wills Classic, Wills Sport and Wills Clublife.

— Filed Sun, 5 Jul, 2026, 18:49 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle fashion apparel brand partnered with Franchise India to expand its store network pan-India via franchise route, targeting metros and Tier 2 cities. Brand houses three lines: Wills Classic, Wills Sport and Wills Clublife.

Why this matters

Continues Wills Lifestyle's franchise-led growth push, echoing prior signals on expanding its premium apparel store network across metros and Tier 2 cities via the franchise route.

Retail-brand activity holding steady with 2,483 signals over the last 90 days.