ITC's Wills Lifestyle tapped Franchise India back in 2014 to grow store network across metros and Tier 2 cities
Resurfacing a June 2014 move: ITC's premium apparel brand Wills Lifestyle tied up with Franchise India Brands to expand its retail footprint via the franchise route. The push spanned metros and Tier 2 markets, carrying its three sub-brands: Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel brand ties up with Franchise India to expand its store network across India via the franchise route, targeting metros and Tier 2 cities with its three sub-brands: Classic, Sport and Clublife.
Why this matters
Resurfaces Wills Lifestyle's 2014 Franchise India tie-up, echoing recent signals on the brand's PAN-India store network push and premium apparel footprint expansion via franchising.
Retail-brand signals accelerating, up 321700% QoQ.