ITC's Wills Lifestyle partners with Franchise India Brands to expand apparel retail footprint

The 14-year-old ITC apparel brand is teaming up with Franchise India Brands to grow its store network across metros and Tier 2 cities, part of a broader franchising push for Wills Classic, Wills Sport and Wills Clublife lines.

— Filed Mon, 20 Jul, 2026, 13:20 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle partners with Franchise India Brands to expand its apparel store network via franchising, focusing on metros and Tier 2 cities across India.