ITC's Wills Lifestyle partners Franchise India to scale exclusive stores pan-India
Wills Lifestyle taps the franchise route to expand its exclusive specialty store network across metros and Tier 2 cities, spanning its Classic, Sport, and Clublife sub-brands.
ITC's Wills Lifestyle fashion apparel brand partners with Franchise India to expand its exclusive specialty store network pan-India, focusing on metros and Tier 2 cities via the franchise route across its Classic, Sport, and Clublife sub-brands.
Why this matters
The move reinforces Wills Lifestyle's recent push with Franchise India to grow its pan-India store network across metros and Tier 2 cities, signaling a franchise-led expansion strategy for its sub-brands.
Retail-brand activity holding steady with 2,553 signals over the past 90 days.