ITC's Wills Lifestyle partners Franchise India for pan-India store expansion

ITC's apparel brand Wills Lifestyle has tied up with Franchise India to grow its retail network via the franchise route, targeting metros and Tier 2 cities across its three sub-brands: Classic, Sport and Clublife.

— Filed Mon, 6 Jul, 2026, 22:18 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel brand has tied up with Franchise India to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities across its three sub-brands: Classic, Sport and Clublife.

Why this matters

Reinforces Wills Lifestyle's push to scale its retail footprint pan-India, following prior signals on tapping Franchise India to grow exclusive stores across metros and Tier 2 cities.

retail-brand theme steady with 2,557 signals in the last 90 days.