ITC's Wills Lifestyle Partnered with Franchise India Brands to Widen Retail Footprint (2014 Move Resurfaces)
Resurfacing a June 2014 move, ITC's apparel label Wills Lifestyle expanded its store network across metro and Tier 2 cities through a franchise tie-up with Franchise India Brands, marking a fresh push after 14 years in the market.
ITC's Wills Lifestyle apparel brand partners with Franchise India Brands to expand retail footprint via franchise route across metro and Tier 2 Indian cities.