ITC’s Classmate resurfaces June move pairing QR-led learning content with omnichannel stationery push
Resurfacing a June 2025 move, Classmate extended beyond notebooks with QR-based eduGAMES challenges, integrated paper sourcing and broader digital commerce as it sought relevance in India’s hybrid-learning, price-sensitive stationery market.
ITC’s Classmate is strengthening its stationery business through integrated paper sourcing, omnichannel distribution and QR-led eduGAMES content as it pursues growth in India’s Rs 16,500-crore paper stationery market amid hybrid learning and price-sensitive regional competition.
Why this matters
The move extends Classmate’s recent pattern of building an omnichannel moat as digital learning reshapes stationery demand, while linking QR learning content to D2C reach beyond notebooks.
Omni-channel is accelerating, up +200900% QoQ.