ITC Classmate builds an omnichannel moat as digital learning reshapes stationery demand
Classmate is extending beyond notebooks with integrated paper sourcing, wider categories and QR-led learning content, while pushing availability across general trade, modern retail, e-commerce, quick commerce, D2C and schools.
ITC’s Classmate is strengthening its stationery position through integrated paper sourcing, expanded product categories, QR-enabled learning games and distribution across general trade, modern retail, e-commerce, quick commerce, D2C and schools amid rising digital-learning competition.
Why this matters
The move extends Classmate's recent QR-learning and D2C push, alongside its broader effort to stay relevant beyond notebooks in digital-first India.
Omni-channel is accelerating, up +194300% QoQ.