ITC’s Classmate builds QR learning and D2C reach to stay relevant beyond notebooks
Classmate is pairing its stationery portfolio with QR-enabled learning, eduGAMES Infinity and Classmateshop.com as ITC targets growth in India’s ₹16,500 crore paper-stationery market amid screen-first education and price-sensitive demand.
ITC’s Classmate is expanding stationery, digital QR-enabled learning and omnichannel distribution as it seeks share in India’s Rs 16,500 crore paper-stationery market amid price sensitivity and the shift toward screen-based education.
Why this matters
The move builds on recent signals that Classmate is broadening beyond notebooks to defend relevance in digital-first India and building a digital-learning layer around its notebook business.
Omni-channel is accelerating, up 188500% QoQ.