ITC’s Classmate broadens beyond notebooks to defend relevance in digital-first India
Classmate is expanding into writing, art and digital-learning products while leveraging ITC’s paper supply chain and presence across general trade, e-commerce, quick commerce, D2C and schools.
ITC’s Classmate is expanding beyond notebooks into writing, art and digital-learning products, using ITC’s paper supply chain and distribution across trade, e-commerce, quick commerce, D2C and schools to defend share in India’s evolving stationery market.
Why this matters
The move extends Classmate’s recent QR-led learning and digital-learning-layer efforts, adding broader omnichannel distribution as the brand moves beyond its notebook business.
Omni-channel is accelerating, up 183,400% QoQ.