ITC’s Classmate resurfaces June move to use QR learning and omnichannel reach to stay relevant beyond notebooks
Resurfacing a June 2025 initiative, Classmate paired its nationwide stationery distribution with QR-enabled eduGAMES Infinity content and an integrated paper supply chain, seeking to defend relevance as digital learning reshapes India’s ₹16,500-crore paper-stationery market.
ITC’s Classmate is using omnichannel distribution, QR-enabled learning games and its integrated paper supply chain to sustain relevance in India’s Rs 16,500-crore stationery market as digital learning expands.
Why this matters
The move extends Classmate’s recent QR-led learning push and school-tie-up strategy, following signals on QR learning beyond notebooks and an omnichannel play.
Omni-channel remains steady at 1,678 signals in 90 days; no QoQ change figure was provided.