ITC Classmate adds QR learning and school tie-ups to keep notebooks relevant
Classmate is pairing its physical stationery range with QR-based eduGAMES Infinity challenges, school partnerships and Classmateshop.com as ITC works to retain relevance in India’s increasingly digital classroom ecosystem.
ITC’s Classmate is using omnichannel distribution, school partnerships and QR-enabled educational games to defend stationery relevance as Indian classrooms digitise, while leveraging ITC’s integrated paper supply chain amid a price-sensitive market.
Why this matters
The move extends Classmate's recent expansion beyond notebooks through QR learning and omnichannel reach, while building a QR-led learning layer for digital-first students.
Omni-channel is steady, with 1,547 signals recorded in the past 90 days.