ITC’s Classmate expands beyond notebooks with QR learning and omnichannel reach
Classmate is widening its portfolio across writing, geometry and art supplies while using QR-led interactive learning games to stay relevant with digital-first students. ITC is building reach through general trade, modern retail, e-commerce, quick commerce, D2C and school partnerships.
ITC’s Classmate is expanding beyond notebooks into writing, geometry and art products, while adding QR-led learning games. The brand is pursuing general trade, modern retail, e-commerce, quick commerce, D2C and school partnerships amid digital-learning and price-pressure challenges.
Why this matters
The move follows signals on Classmate building a QR-led learning layer for digital-first students and using QR learning plus omnichannel reach to defend relevance beyond notebooks.
Omni-channel is steady at 1,535 signals in the past 90 days; QoQ change was not provided.