ITC’s Classmate targets relevance in digital-first India
Financial Express coverage appears to examine how ITC’s Classmate stationery brand is adapting its positioning for digital-first consumers. The source page was inaccessible, so specific initiatives could not be independently verified.
The article was inaccessible due to a CloudFront 403 error. Its URL indicates coverage of ITC's Classmate brand and its strategy to remain relevant in digital-first India.
Why this matters
The signal follows Classmate’s recent QR-led learning and omnichannel efforts, including QR games tied to a June 2025 hybrid-learning push, as the brand seeks relevance beyond notebooks.
Retail-brand is accelerating, up +349500% QoQ.