ITC Classmate builds QR-led learning tools to stay relevant beyond notebooks
Classmate is expanding across stationery, QR-enabled interactive learning and omnichannel distribution as it targets a larger share of India’s Rs 16,500-crore paper-based stationery market. The ITC brand has introduced 11 QR-enabled challenges while leveraging its integrated paper supply chain.
ITC’s Classmate is expanding beyond notebooks into stationery and QR-enabled learning tools, supported by ITC’s integrated paper supply and omnichannel distribution. The brand targets greater share of India’s Rs 16,500-crore stationery market amid price sensitivity and digital-learning adoption.
Why this matters
The move follows recent signals on Classmate's digital-first learning push and its use of digital integration and omnichannel reach to defend its position in India's stationery market.
Omni-channel is steady, with 1,387 signals recorded in the past 90 days.