ITC’s Classmate builds beyond notebooks to stay relevant in digital-first learning
Classmate is widening into writing and art supplies while using QR-led eduGAMES and omnichannel distribution to defend its position in India’s ₹16,500 crore stationery market amid digital-learning adoption and regional price competition.
ITC’s Classmate is expanding beyond notebooks into writing and art supplies while using QR-led eduGAMES and omnichannel distribution to defend its position in India’s Rs 16,500 crore stationery market amid digital-learning adoption and price-sensitive regional competition.
Why this matters
Classmate’s move extends recent signals on expanding beyond notebooks, integrating digital learning, premiumisation and omnichannel reach to defend its stationery position.
Omni-channel activity is steady, with 1,369 signals recorded in the past 90 days.