ITC's Classmate bets on premiumisation and digital learning to stay relevant in a screen-first India
Facing a price-sensitive Rs 16,500 crore stationery market and a structural shift toward screen-based learning, ITC's Classmate is pushing premiumisation and digital integration via eduGAMES, QR codes and NEP 2020 alignment through an omni-channel play.
ITC's Classmate stationery brand pursues premiumisation and digital integration (eduGAMES, QR codes, NEP 2020) via an omni-channel strategy amid a price-sensitive market and structural shift toward screen-based learning in India.