ITC’s Classmate expands beyond notebooks with digital learning and omnichannel reach
Classmate is pairing its core stationery business with digital learning features while widening distribution across general trade, e-commerce, quick commerce, D2C channels and schools. The strategy aims to defend relevance as digital learning reshapes India’s ₹16,500 crore stationery market.
ITC’s Classmate is broadening beyond notebooks with digital learning features and omnichannel distribution across trade, e-commerce, quick commerce, D2C and schools, while confronting price-sensitive regional competition and long-term risks from screen-based learning.