ITC Classmate's hybrid-learning push resurfaces: QR games and wider omnichannel reach from a June 2025 move
Resurfacing a June 2025 development, Classmate added QR-enabled eduGAMES, broadened its stationery portfolio and strengthened omnichannel distribution as it targeted India’s hybrid-learning market. Its challenge remains premiumising in price-sensitive rural and semi-urban regions where local stationery brands stay entrenched.
ITC’s Classmate is pursuing relevance in India’s hybrid-learning market through QR-enabled eduGAMES, expanded stationery categories and omnichannel distribution. The brand faces premiumisation challenges as price-sensitive rural and semi-urban markets remain dominated by regional stationery players.