ITC’s Classmate builds QR-led learning layer for digital-first students
Classmate is pairing paper stationery with QR-based interactive learning challenges while widening access across general trade, modern retail, e-commerce, quick commerce, D2C and schools. The ITC brand is positioning notebooks as a hybrid physical-digital proposition as classrooms digitise.
ITC’s Classmate is expanding stationery offerings and embedding QR-led learning tools as it navigates digital classrooms. The brand uses ITC’s paper supply chain and sells through general trade, modern retail, e-commerce, quick commerce, D2C and schools.
Why this matters
The move extends Classmate’s recent push to stay relevant in digital-first India, following signals on QR-led learning and omnichannel reach beyond notebooks.
Omni-channel is steady at 1,529 signals in the past 90 days; no quarter-over-quarter figure is provided.