ITC’s Classmate bets on QR-led learning to stay relevant beyond the notebook, resurfacing a June move
Classmate is combining paper stationery, omnichannel reach and QR-enabled eduGAMES Infinity challenges as it counters regional price competition and adapts to hybrid, digital-first learning, per a strategy detailed back in June 2025.
ITC’s Classmate is defending and expanding its stationery position through paper integration, omnichannel distribution and QR-enabled eduGAMES Infinity content, targeting hybrid learning as digital classrooms grow amid price competition from regional players.
Why this matters
The move extends recent Classmate signals on an omnichannel play beyond notebooks and QR learning with school tie-ups, showing a consistent effort to pair stationery with digital learning.
Retail-brand signals are accelerating, up 357000% QoQ.