ITC’s Classmate adds QR-led learning and omnichannel reach to stay relevant beyond notebooks
Classmate is expanding beyond paper stationery with QR-enabled eduGAMES challenges, broader product categories and Classmateshop.com distribution, as ITC targets relevance in India’s digital-first learning market. The brand is leveraging its Bhadrachalam paper supply base in a stationery market estimated at Rs 16,500 crore.
ITC’s Classmate is defending its stationery position through omnichannel distribution, category expansion and QR-led eduGAMES content. The brand leverages ITC’s Bhadrachalam paper mill while targeting a Rs 16,500-crore stationery market amid rising digital-learning adoption.
Why this matters
The move extends Classmate’s recent pattern of using QR-led learning and omnichannel distribution to stay relevant beyond notebooks, following signals on its June QR-learning push and broader omnichannel play.
Omni-channel is steady at 1,698 signals over 90 days; QoQ change was not provided.