Classmate's hybrid-learning, omnichannel play resurfaces a June 2025 move
ITC's Classmate paired QR-enabled notebooks and gamified learning content with school programmes back in June 2025, distributing through general trade, modern retail, e-commerce, quick commerce, D2C and institutions to stay relevant in digital-first India.
ITC’s Classmate is expanding its hybrid-learning proposition through QR-enabled notebooks, gamified content and school programmes while leveraging ITC paper supply. The stationery brand uses general trade, modern retail, e-commerce, quick commerce, D2C and institutional channels to defend share in price-sensitive India.