ITC pivots to B2B growth engines: digital rural services, life sciences and sustainable materials
ITC's FY2026 annual report names three capability-led platforms as next growth drivers — ITCMAARS digital rural services, pharma-grade nicotine/life sciences, and sustainable fibre packaging. Already reaching 2.6 million farmers across 2,100 FPOs in 11 states, ITC targets one crore farmers by 2030, signalling a shift from consumer brands toward capability-led B2B.
ITC's FY2026 annual report outlines three new B2B growth platforms — digital rural services (ITCMAARS), life sciences/pharma-grade nicotine, and sustainable fibre packaging — shifting from consumer brands to capability-led businesses leveraging agriculture, tobacco science and fibre technology.
Why this matters
Extends ITC's 'ITC Next' strategy as non-cigarette arms near two-thirds of revenue, and follows its move to reframe manufacturing, agriculture and distribution as shared enterprise capabilities in FY26.
retail-company steady with 3,969 signals over the trailing 90 days.
Also reported by
- The Hindu BusinessLine — Same time