Pepper launches Atlas to help brands track visibility across AI search
Pepper has launched Atlas, a generative engine optimization platform that monitors enterprise brand visibility across ChatGPT, Gemini and Google AI Overviews. The company says it tracks more than 10 million prompts and serves 250-plus enterprises, including ITC, NPCI, PhonePe, Coca-Cola and Unilever.
Pepper launched Atlas, a generative engine optimization platform that tracks enterprise brand visibility across ChatGPT, Gemini and Google AI Overviews. Its India client base includes ITC, NPCI and PhonePe, alongside consumer brands Coca-Cola and Unilever.
Why this matters
With no related recent signals provided, Atlas marks Pepper's reported move into monitoring brand visibility across AI search surfaces.
Retail-company signals are accelerating, up 997500% QoQ.