ITC Classmate widens its omnichannel play to keep stationery relevant in digital-first India
Classmate is expanding beyond notebooks through category extensions, QR-led eduGAMES content and distribution spanning general trade, modern retail, e-commerce, quick commerce, D2C and schools as it counters digital learning shifts and price-led regional competition.
ITC Classmate is defending its stationery-market position through expanded categories, QR-led eduGAMES content and distribution across general trade, modern retail, e-commerce, quick commerce, D2C and schools amid digital-learning and price-sensitive regional competition.
Why this matters
The move builds on recent signals that ITC Classmate is adding digital learning, QR learning and omnichannel reach while broadening beyond paper and notebooks.
Omni-channel is accelerating, up +194500% QoQ.