ITC Classmate broadens beyond notebooks with QR learning and omnichannel reach
ITC Classmate is extending into wider stationery and QR-enabled learning tools, using general trade, modern retail, e-commerce, quick commerce, D2C and school channels to stay relevant in India’s digital-first, price-sensitive market.
ITC Classmate is expanding beyond notebooks into stationery and QR-enabled learning tools while using general trade, modern retail, e-commerce, quick commerce, D2C and school channels to defend share in India’s price-sensitive stationery market.
Why this matters
The move builds on recent signals that ITC Classmate is turning notebooks into a digital-learning gateway and expanding beyond paper through wider category play and omnichannel reach.
Omni-channel signals are accelerating, up 189400% QoQ.