ITC Classmate turns notebooks into a digital-learning gateway
ITC’s Classmate is pairing QR-enabled notebooks and eduGAMES content with ClassmateShop.com distribution, seeking to retain relevance as Indian learning shifts toward screens and digital engagement.
ITC’s Classmate is expanding its stationery-to-digital learning proposition through QR-enabled notebooks, eduGAMES and omnichannel distribution. The brand targets growth in India’s Rs 16,500-crore stationery market while managing price-sensitive regional competition and rising screen-based learning.
Why this matters
The move follows ITC Classmate's June expansion beyond notebooks through QR learning and wider category play, plus a recent signal examining whether its relevance strategy can meet a digital-first India test.
Omni-channel is steady at 1,693 signals in 90 days; no QoQ comparison was provided.