ITC Classmate blends paper, product expansion and QR learning to stay relevant, resurfacing a June 2025 move
ITC's Classmate widened its stationery play through integrated paper sourcing, category expansion and omnichannel distribution in a June 2025 move now resurfacing, with QR codes linking notebooks to interactive learning challenges for digital-first students.
ITC Classmate is pursuing stationery-market growth through integrated paper sourcing, expanded product categories and omnichannel distribution, while adding QR-led digital learning tools to maintain relevance as Indian classrooms increasingly adopt screens.
Why this matters
The move extends recent Classmate signals on QR learning content and omnichannel reach, QR-linked games and quick commerce, and expansion into pens, art supplies and digital tools.
Omni-channel is steady, with 1,472 signals in the past 90 days; no QoQ change figure was provided.