ITC Classmate widens into pens, art supplies and digital tools to stay relevant as India's Rs 16,500-crore stationery market digitizes
ITC's Classmate, driving roughly Rs 1,000 crore of consumer spend within ITC's Rs 21,981-crore FY25 ESPB business, is diversifying beyond notebooks with omnichannel push via Classmateshop.com and 11 interactive digital learning challenges to fend off price-sensitive competition.
ITC's Classmate stationery brand navigates India's price-sensitive, digitizing market, expanding into pens, art supplies, and digital learning tools while leveraging ITC's paper mills and omnichannel distribution.