ITC Classmate bets on premiumisation and digital tools to stay relevant in screen-first India
ITC's stationery brand deploys eduGAMES, QR codes and an omni-channel push across general trade, modern retail, e-commerce and quick commerce to defend share in a price-sensitive Rs 16,500-crore market shifting toward screen-based learning.
ITC's Classmate stationery brand pursues premiumisation and digital-first tools (eduGAMES, QR codes) via an omni-channel strategy across general trade, modern retail, e-commerce and quick commerce, while navigating a price-sensitive Rs 16,500-crore market shifting toward screen-based learning.
Why this matters
Continues ITC Classmate's recent digital-first pivot, echoing prior moves toward QR-linked eduGAMES and an omnichannel push to defend its lead in India's stationery market against screen-based learning.
Retail-brand signals accelerating, up 277600% QoQ.