ITC Classmate uses QR learning content and omnichannel reach to defend stationery relevance
ITC Classmate is widening its stationery portfolio and pairing physical notebooks with QR-led eduGAMES content as it targets growth in India’s Rs 16,500 crore paper-stationery market. The strategy combines ITC’s paper supply chain with broader distribution to counter digital learning and price-led regional competition.
ITC Classmate is expanding its stationery relevance through omnichannel distribution, QR-led eduGAMES content and a wider portfolio, while leveraging ITC’s paper supply chain. The brand targets growth in India’s Rs 16,500 crore paper-stationery market despite digital-learning and price-sensitive regional competition.