ITC Classmate's June move to expand beyond notebooks with QR learning and wider category play resurfaces
Resurfacing a June 2025 move, ITC's Classmate extended into writing and art supplies while using QR-led interactive learning and omnichannel distribution to stay relevant as classrooms adopt hybrid and digital formats. The push targeted India's ₹16,500-crore paper-based stationery market amid price sensitivity and regional competition.
ITC’s Classmate is broadening from notebooks into writing and art categories, digital QR-led learning and omnichannel distribution. The brand targets growth in India’s Rs 16,500-crore stationery market while navigating price sensitivity, regional competition and digital classroom adoption.
Why this matters
The June move builds on recent signals that Classmate is testing its relevance in digital-first India and combining paper products, category expansion and QR learning content to defend stationery demand.
Omni-channel is steady, with 1,567 signals recorded in the past 90 days.