ITC Classmate broadens its playbook beyond paper with digital learning and omnichannel reach
Classmate is expanding across general and modern trade, e-commerce, quick commerce, D2C and school partnerships as it defends relevance in India’s Rs 16,500-crore paper-stationery market. Its eduGAMES Infinity platform adds a digital-learning layer to the stationery brand’s proposition.
ITC’s Classmate is expanding stationery, digital-learning and omnichannel distribution to defend relevance in India’s Rs 16,500-crore paper-stationery market. The brand sells through general and modern trade, e-commerce, quick commerce, D2C and school partnerships amid affordability competition and digital-learning shifts.
Why this matters
The move builds on recent Classmate signals around turning notebooks into a digital-learning gateway, expanding beyond notebooks with QR learning, and testing relevance in a digital-first India.
Omni-channel is accelerating, up +188600% QoQ.