ITC Classmate adds digital learning and omnichannel reach to keep stationery relevant
ITC Classmate is pairing its paper stationery range with QR-led interactive learning content while widening distribution across general trade, modern retail, e-commerce, quick commerce, D2C and schools. The move targets continued relevance as screen-based learning grows in India.
ITC Classmate is strengthening its stationery portfolio with digital learning features and omnichannel distribution across general trade, modern retail, e-commerce, quick commerce, D2C and schools, aiming to retain relevance as India’s price-sensitive stationery market faces growing screen-based learning adoption.
Why this matters
The move extends recent Classmate signals on broadening beyond notebooks with QR learning and turning notebooks into a digital-learning gateway.
Omni-channel is accelerating, up 192,300% QoQ.