ITC Classmate uses QR-led learning and omnichannel reach to defend relevance, resurfacing a June move
ITC Classmate added 11 QR-linked eduGAMES challenges to its stationery offer back in June 2025 while leaning on omnichannel distribution and integrated paper sourcing. The strategy aims to protect its position in India’s ₹16,500 crore stationery market as learning becomes increasingly hybrid and digital.
ITC Classmate is strengthening its stationery portfolio through QR-led eduGAMES, omnichannel distribution and integrated paper sourcing, while navigating price-sensitive regional competition and the long-term shift toward hybrid, screen-based learning in India.
Why this matters
The June move extends ITC Classmate's recent pattern of pairing QR learning with omnichannel reach and widening its omnichannel play to keep stationery relevant in digital-first India.
Omni-channel is accelerating, up +197400% QoQ.