ITC Classmate's QR learning and rewards push resurfaces as it widens stationery reach
Resurfacing a June 2025 move, ITC's Classmate paired QR-led eduGAMES and rewards programmes with distribution across general trade, modern retail, e-commerce, quick commerce, D2C and schools as it sought relevance in India's digital-first learning market.
ITC’s Classmate is broadening its stationery proposition with QR-led eduGAMES, rewards and all-rounder programmes while expanding across general trade, modern retail, e-commerce, quick commerce, D2C and schools. The brand targets share in India’s Rs 16,500 crore stationery market amid digital-learning pressure.
Why this matters
The signal extends recent Classmate moves using QR-led learning and omnichannel reach to defend relevance, including its wider omnichannel play for digital-first India.
Omni-channel is accelerating, up 197700% QoQ.